WJA Announces the Search for the First-Ever Tommy Bahama Rumologist!

1 Aug

Tommy Bahama Seeks Rum Expert!

Tommy Bahama has announced the search for the first-ever Tommy Bahama Rumologist™.   They are scouring the country via a distinctive social media campaign (visit the Tommy Bahama Facebook page) seeking to find the person most worthy of this new title. “A Rumologist is a person with a vast knowledge of all things related to rum – one that can pour, educate, mix and create island-inspired cocktails for Tommy Bahama,” explains Rob Goldberg, Senior Vice President of Marketing and Restaurants for Tommy Bahama.  “The person we are looking for must embody everything that a Tommy Bahama Rumologist should be about,” adds Goldberg.  “They must not only love to create cocktails and put new twists on old recipes, but he or she must be so passionate about rum, that this person alone could claim this new title.”

As with most titles, this one comes with some great perks: A $50,000 Grand Prize, life-long bragging rights for being the first Rumologist, a Tommy Bahama wardrobe and become the brand’s chief rum consultant and rum ambassador for the next year.  Additionally, the Rumologist will help to create tantalizing new cocktails and rum-inspired menus for the world to enjoy at each Tommy Bahama Restaurant & Bar location.

When chosen, the Rumologist may travel to locations in Southern California, Las Vegas, Hawaii, Florida, New York and beyond. He or she will work closely with the Tommy Bahama culinary team to develop the most distinctive, handcrafted rum drinks to pair with Tommy Bahama’s island-inspired culinary creations.  The Rumologist will help to launch new rum programs in each of the Tommy Bahama Restaurant & Bar locations (currently at 13, including the Las Vegas location, which boasts the largest rum collection in Las Vegas with over 185 different varieties). Additionally, the newly anointed Rumologist will make media appearances, host events and share his or her adventures and knowledge with the world via an informative and compelling Rumologist blog.  In essence, the new Rumologist for Tommy Bahama will get $50,000 for being the world’s top authority on rum (and get to travel to some amazing locations in the process).

To enter the search, Tommy Bahama is looking for established bartenders, mixologists and anyone that believes they have what it takes to hold and honor the title.  All participants will be asked to create a short video (45-60 seconds max) declaring their candidacy and explain why they should be chosen to be the Rumologist. The expert team on-hand at Tommy Bahama will view all applications and announce a winner on/or around October 6, 2011.  The search will take place on the Tommy Bahama Facebook page.  Here are a few of the details.


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