Branding the Country’s Largest Design Center

21 Sep

Click photo to view the slideshow. When Wagner/Junker was retained by the Las Vegas Design Center to develop the brand identification for the country’s newest and largest design facility, we where charged with developing all in and out-of-house branding and marketing materials,including  brochures, newsletters, collateral materials, online and email promotions. During our tenure, we also developed two national advertising campaigns that ran in top design publications like Architectural Digest,Home & Design, and Dwell. Located within the Las Vegas World Market, the challenge was to create a campaign that would reach both the global design trade community and local customers. All aspects of the marketing campaign were focused on educating and enticing the target consumer to see the Las Vegas Design Center as a destination, an authority, and a “campus” that would fulfill all of their needs.

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