Rebranding a Hollywood Landmark

30 Sep

Click photo to view slideshow. Broadstone Development and Alliance Residential hired Wagner/Junker to create a new identity and marketing strategy for the renovated the Hollywood Tower, a landmark apartment building in Hollywood California.  After thorough market research and creating a target customer profile, Eric Junker lead the Wagner/Junker creating team in designing all aspects of branding including logos, a website, monument signage, directional signage, online banner ads, and email marketing campaigns that led to a quick lease-up. Built in 1929, the Hollywood Tower was home to many of Hollywood’s Golden Age legends including Humphrey Bogart, Carmen Miranda and William Holden. The historic Hollywood Tower has undergone a complete restoration, and today is joined by its new counterpart La Belle at Hollywood Tower.

No comments yet

Leave a Reply